We Want to Keep Your Website Fresh, Active, and Profitable
What’s the best thing you can do to warm up prospects and resell to your existing customers through your website? – Keep publishing fresh, relevant, and authoritative written content!
Here are just some of the benefits of keeping your website fresh with a schedule of regular blog posts and articles:
More chances to sell to existing customers and prospects – every new page you add to your website is another chance to interact with existing customers and to give them more examples of how your business can help them.
Keep things interesting for your website visitors – the more content you publish, the more likely people will come back to your website and read your information. It will also keep visitors on your site for longer, which allows you to nurture leads more effectively.
Better Google rankings – Google loves websites that are constantly updated with fresh content. The more pages your site has and the more regularly that it is updated results in your website rising up the Google rankings. This can allow you to get MUCH more traffic to your website without having to pay for ads.
Advertise new offers. Reach your customers quickly – adding content to your website regularly means that you can keep your customers up to date with the current specials your business is offering and can let them know about your new promotions quickly.
Update your prospects on how successful your customers are – publishing new content with case studies and testimonials of your customers is a great way to convince prospects that you can help them too. Demonstrate to your leads how your goods or services are satisfying your customers so that visitors to your website will immediately see how much value your business can offer them.
A fuller and more helpful website – more content on your website doesn’t just help with Google rankings. Every new page of helpful information on your website results in a boost of traffic and an increase in the time that new visitors spend on your site, allowing you to nurture them until they become customers.
What do these benefits boil down to?
Basically, all of the above benefits will lead to more traffic to your website, more prospects, and more customers for your business. Just by keeping your website regularly updated!
But…
While there are many reasons to keep your website full with fresh content, it doesn’t come easy. For example, maybe you already know these benefits but:
- You don’t have the time to keep writing articles or blog posts
- You aren’t very confident in your writing skills
- You hate writing
- You’d rather focus on your business and let a professional take care of this
Here is where we come in to help you…
We have started a new service of content writing to help our customers gain the benefits that we have been talking about in this article. We have a professional web content writer on board and we want to help you by providing the following content for your website each month:
- 1 blog post
- 1 news article
- 1 case study or testimonial
How will these types of content bring value to your business?
Regular blog posts are a great way to interact with your customers and keep them updated. Every time you post something new your customers can let you know what they think in the comment section and interact with your business and each other. It’s a great way to build a community around your business!
Regular updates keep your existing website visitors interested in your site. They will also appreciate the personal touch you can add through blogging.
Regular news articles can keep your customers informed about what’s going on in your industry. It also allows you to demonstrate your authoritative status within your field and build trust with your prospects.
Regular case studies and testimonials are effective means of demonstrating your expertise to your prospects and will enhance your perceived authority. Visitors to your website will understand the value that you provide to your customers and will further trust you and advance along the buying cycle.
So what’s next?
Let us help you gain all of the benefits mentioned in this article. With our professional content writer, we can keep your website fresh, active, and profitable for you, while you focus on running your business.
Get in touch with us today via phone: (08) 9279 8685 or email: sos@websiterescuers.com.au and let us help you with your written content needs.